When it comes to digital marketing, video marketing is all the rage now and when 5G hits the markets, its importance will only grow. As a small business, you might be wondering if you should jump on the bandwagon or whether your resources would be better utilized through other strategies.
As you juggle multiple roles like content creator, product marketer, and social accounts manager you might not want to add another responsibility to your plate. And we understand! However, considering the importance of video you can’t exclude it from your strategy.
According to Forrester Research, when you include a video in an email the click-through rate increases by 200% to 300%. The chances of your message going viral also increase. Brightcove reported that the likelihood of a video is shared is 1200% more than text or images combined. With stats like these, are you still not convinced?
If limited resources are your only obstacle then don’t worry. While previously only the big guns dominated the scene, the game has since changed. Everyone is making videos and promoting their brands and platforms like Instagram have allowed people to launch themselves as influencers. Truly, you should not worry about it straining your resources.
We’re sure we’ve got you hooked in now and you’re interested in learning more. We won’t bore you. Here is a list of 8 benefits to be derived from using video marketing.
Increase in Online Presence
Just off the bat, the first thing you should be concerned about is how it impacts your online presence. Video marketing makes your content more engaging and easier to understand. Like we mentioned before, click-through rates increase, increasing the traffic on your site and consequently your conversion rate. The share button is like fire, it will spread your message instantly and when it’s a video, people are likely to click on it more.
Inexpensive To Produce
Coming back to resources, it doesn’t cost much to produce. If you have even one person in your team that knows how to use a camera and can edit, you’re good to go. Do it in house, it won’t cost a penny. For platforms like Instagram, you don’t need to invest in an expensive camera if you don’t have the money. Have an iPhone? Take a few good shots and you’re sure to get enough likes. All you need other than this is a good internet connection. Just give Spectrum Customer Service a call, and you’ll have that covered too!
Video Reveals Personality
Each brand has a story to tell. The audience responds to it better when it speaks from the heart. Videos showcase your firm’s personality, and once you start living and breathing what your brand is, you’re sure to get success with marketing. You want people to relate to you, connect to you and it’s just easier when they can put a face to it.
Tell a Stronger Story
Buyers are suckers for compelling stories and with videos, it’s not hard to create. Video form is ideal for this and the best part, your customers too can participate. Just give out a challenge, everybody wants to get in on the trends.
Video Appeals to Mobile Users
According to Insivia, each year consumption of videos on cellphones increases by 100% and eMarketer confirms that 75% of all the video plays happen on mobile devices. There is no denying that the connection between cellphones and videos is a strong one. It is also important to note that when users watch a video on their phones, that’s all they see. It covers the entire screen which means the audience has little else to distract them and they will retain your message better. The video thus, helps you target mobile users effectively.
Video content is sure to drive up traffic on your site as visitors click through. And, the more they stay, your site builds a high level of trust with search engines that in turn signals them to provide good content. Also, bear in mind that YouTube is now a part of Google which only means great things for video content form. You can optimize your video on YouTube for SEO by making sure all the titles and descriptions are accurate and that there are enough back-links to your site.
Increase understanding of your product
If you have a complex product to sell, videos are the way to go. It gives you the chance to simplify it and if it’s based on a new concept, explaining it through video is likely to get you a better response. You get a chance to show potential customers not just what you’re offering but also how it can help them solve their problems.
You’ll be happy to learn that visitors are 64% more likely to buy a product after they watch a video. Brands that use video as part of their strategies grow revenue faster by 49% compared to those that don’t. The stats have spoken, take heed.
Social Media Engagement will hit the roof
Videos are the most shared content on the World Wide Web. If you want to get the word out, make a video. It’s more engaging and if you’re looking to create a presence on social media, you can’t ignore the power of video. Facebook Live, Twitter Periscope, Instagram Live all exist because the demand for video content is high. It speaks for itself. People are more likely to share video content, and that’s just how it is.
As you can see, you must use video content to market your product and services. For small companies, it is a godsend. In this technologically advanced world, the ease one has cannot be compared. What companies wouldn’t give to do the same years ago? Well, now you can!
Baldwin Jackson is a content marketing expert who loves to write about the latest technology innovations and trends. When he is not working you can find him gaming or reading ancient cultivation history and culture.