Isn’t there something strange about this blog’s title? Every now and then we come across the fact that ‘social media signals are not a confirmed ranking factor for Google yet.’ So what’s the purpose of reading this blog?

Well, there are ample reasons to use social platforms to support and diversify your SEO strategy. Facebook likes, Twitter tweets, Pinterest pins, and Instagram shares – all these indicators serve a purpose when it comes to SEO.

Role of Social Media in SEO

If you carefully consider some of the most influential ranking factors behind Google Search, direct traffic is the most prominent one. SEMrush’s recent study shares compelling insights behind such ranking factors. 

Another study conducted by Moz shows the correlation between higher traffic and improved search engine rankings. So regardless of the site’s traffic sources, the more visibility and traffic coming to your site, the better it may perform on Google SERPs.

What do you infer from these studies? 

Even though social signals are controversial in the context of search rankings, social media platforms can help you attract unprecedented traffic for your site. For newer sites that lack a strong influx of traffic, social media platforms can offer the best means to accelerate the process.

Thus, social media marketing strategies play a pivotal role in SEO and influence search rankings to some extent.

Improve Visibility and Engagement Through Social Media Ads

Even if you are a brand with thousands of social media followers, there are many unexplored opportunities in social media advertising on Facebook, Twitter, LinkedIn, Pinterest, etc. These platforms help your content earn targeted exposure in front of new audiences. This exposure considers various aspects such as psychographics, demographics, and geographics.

Impact of Pure-Value Content Marketing on SEO

Curating valuable content and marketing would be one of the best things you ever did on your journey to Google’s top spot. 

By definition, content curation is the process of gathering, organizing, writing and publishing relevant content around a specific topic.

Content curation can positively impact your SEO by:

  • Filling your site with quality content.
  • Attracting organic traffic.
  • Building a strong list of backlinks.

‘Relevance’ is very crucial here; if your content isn’t relevant then it is of no good from an SEO perspective. As such, there are no golden rules for content curation. But, let me tell you one formula that will push you in the right direction.

It’s called the ‘benefit-driven’ formula. Simply stated, you have to offer value (benefits) to your visitors a.k.a. potential customers. 

Usually, this benefit is integrated using an actionable verb. For example, there is this headline: “12 unique content amplification techniques that earn 327% more links.” The benefit is that you can earn 327% more links by using those 12 amplification techniques. 

You will find many such real case studies on the web that show the impact of content marketing on SEO. Go through them and implement such strategies in your business as well.

Summing it Up

SEO is not about inviting Google’s web spiders to crawl your content through keywords. It’s about understanding ‘value’ at a deeper level. Once your site visitors find value in your content, they will flock to it and convert eventually. Subsequently, the chances of brand influencers and bloggers backlinking to your site increase. 

So review your SEO-cum-social strategy in a relaxed mood and start ranking well on Google and other search engines in the days to come. Good luck!

Author Bio

Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.

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